It is the tipping point that decides whether or not you are going to convert your prospects into customers. Thus, taking the time to create a great sales deck is time well spent. A sales deck is defined as a presentation, in slide format, that you can present or pitch to clients.
Remember your ABCs of sales…always be closing! Bottom line, your pitch deck should give your prospects the big picture , in a concise manner. We have curated a list of 20 of the best sales deck examples from companies all over the world.
One of our favorite sales decks comes from Zuora, an enterprise software company that provides accounting software tailor-made for subscription-based services. Zuora offers three significant features, commerce, billing, and finance. The sales deck is comprised of main images with minimal text that contain thought-provoking statements, facts, stats, etc. The image-rich backgrounds help to personalize and differentiate their brand from their competitors. Spot on! This sales deck is perfect if you need to simplify your sales and help your prospect walk down the sales journey.
Global taxi-hailing service Uber has a professional-looking sales deck with big, bolder images and underlying text. Uber starts with its features and goes on to discuss frequently asked questions about safety, policy control, and management in its sales deck. Most of the slides have been created to focus on a central image and the main text. For some of the more complex slides, you will see no more than three bullet points or three boxes filled with information.
By compartmentalizing detailed content, it helps audiences follow the message. Ending sales decks and presentations with customer quotes is a powerful way to leave a lasting impression. One of the largest social networking sites, Reddit, starts its sales deck with an image of a cat riding a unicorn.
By sharing something visually unexpected, you likely leave your audience with a lasting impact. This sales deck example engages the audience and is not afraid to throw in memes and other pop-culture images to get their message across. Of course, this plays right into the community that Reddit has helped create. Another technique Reddit uses is that they draw in their audience right away with impressive data points. Snapchat is the pioneer of the newest form of communication- disappearing photos, videos, and messages.
It is certainly a crowd favorite amongst year-olds. Snapchat is known for having a relatively complex user interface and initially, they had difficulty in getting marketers and brands excited about promoting via Snapchat.
This technique is really helpful when a user is reading through your sales material and maybe skimming it. By creating sales decks that can help prospects of varying levels of knowledge is important as you work to close your deal!
With a short six-slide-long sales deck, Tumblr gets straight to the point of what in-stream ads mean and why brands should care. By choosing to keep their sales deck brief with only 6 slides, they were able to add more content inside of each slide. The pioneers of the co-working space mania, WeWork, provides shared-workspace, communities and services for entrepreneurs, freelancers, startups and small and large businesses.
They have heavily relied on charts and flows to get their message across. Propane is a product management software that allows managers to share ideas, review, get feedback and create product roadmaps that keep the team informed and aligned.
This sales deck starts off by describing the problem they intend to solve and slowly moves into their value proposition. They have images of professionals working in the background to promote productivity and collaboration, and on each screen, they highlight important text behind a bright, vivid block of color.
The crew is an online marketplace for hiring freelancers, graphic designers, illustrators and software developers. This technique conveys your message succinctly on each slide. LeadCrunch uses artificial intelligence to mine quality, top of the sales funnel leads for B2B businesses.
LeadCrunch sales deck plays with font styles and sizes to create hierarchies on each page. They have done a great job of making sure that each slide feels different with colored backgrounds, charts, and fonts. Although the deck is 20 slides deep, it goes fast because they have done such a great job with their visuals to help get their message across.
Mattermark is essentially Google search for B2B businesses. Mattermark allows users to search for companies, employees, and investors in order to create an actionable list of leads. Relink is a technology startup that makes use of artificial intelligence and data science to connect applicants to jobs and jobs to applicants. Just like their site, LinkedIn sales deck is as professional as it can be.
Nonetheless, a cover slide should at the very least indicate the company name. Also, business leaders who need more convincing to market through Snapchat are most likely unfamiliar with the brand.
The content of the succeeding slides also suggests that Snapchat recognizes the need for businesses to be better informed about the app. So, seeing the Snapchat name at the start of the presentation would drive brand awareness. The deck begins with a history of the company in five short paragraphs. Though brief, the text is still too long for a pitch deck. The first paragraph is already enough background on the company and app.
Furthermore, the first paragraph could be deconstructed into bullet points and graphics that are easier to read and digest for the audience. At the bottom are pie charts summarizing the profile of Snapchat's users. This is a good, simplified presentation of a large amount of data. In one look, the audience is able to understand the app's consumer demographics.
However, this was already explained in the previous slide making this slide redundant. This slide can be taken out without losing any information vital to the audience. This is a good slide that captures the different features of the app at a glance. The "swiping finger" graphic also makes it easy to imagine how the interface looks like. Although, the paragraph under the title is not necessary since captions under the images already say the same thing.
When making presentation slides, let pictures instead of words do the talking. There is rarely time for the audience or reader to go through all the text on a slide, so try to not make them work hard to get the gist of the presentation. Think of every slide as like a Snap—fleeting. So, make a quick but strong impact in those few seconds. This slide provides a helpful collection of images that show what users can send to one another.
Snap is Snapchat's most basic feature and understanding it is crucial to deciphering the app. As in the other slides, this slide also contains superfluous text.
The images and a very short caption should be enough to explain exactly what a Snap is. This slide explains in detail how the Story feature or hour flipbook works. The concept is simple and does not require a long discussion in the body text. This feature is something that users can quickly figure out when they use the app. Two product features are discussed on this slide.
The first one is Chat , which is direct messaging. The second is Here , which is video chat. At this point, the deck looks like an instruction manual. The user interface is quite intuitive, so there is no need to explain how to use Snapchat through detailed screenshots. Doing so might even make it look more complicated than it actually is. Moreover, Chat and Here are features that businesses are least likely to use.
This entire slide can be taken out or merged with another slide dedicated to the features. Unlike the features on the previous slide, Our Story should be of more interest to businesses seeking to take advantage of the app. Unfortunately, the presentation does not emphasize the benefits of the feature to companies who are holding events or want to sponsor an Our Story. However, giving two examples of events that took advantage of the feature is helpful.
The text under the Philosophy heading, though well-written, is too long and does not add more information to what is already found in the slide. It seems that most of the deck was written and created for personal users. More emphasis on branding opportunities would have made it more effective. This is another slide meant for a user instruction manual and not a business deck.
Learning how to use the Our Story feature should be secondary to understanding how it can benefit a brand. This slide can be removed especially since the previous slide already discusses the product feature. Of all the instructional slides contained in this deck, this slide is perhaps the one that would most interest companies who have been convinced by the presentation to sign up for a business account.
The use of simple icons and very short texts would further improve this slide. This slide is good for educating businesses on the different ways to promote their products on Snapchat. Placing six different options on one slide suggests variety in terms of aesthetics and purpose, which different companies might appreciate.
It also serves as a "success stories" slide that features the many techniques that other brands have employed in the past. This legitimizes the use of Snapchat as a marketing tool and could eventually persuade businesses to join. This slide is simple and effective. It features the many ways businesses can promote their Snapchat through various channels. The images are easy to understand, and there are no long texts. Although, it would still work even without the captions.
This slide about tactics used by early adopters is quite compelling. The examples are concrete, and the samples of Snaps further explain how Snapchat can be used by businesses.
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